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Creativity is an important feature of advertising. The success of the advertising will depend on the creativity of the advertisement and to create a creative advertisement you need to have created people with creative minds. However, persuading a large group of people is not an easy task. Whenever we come across an advertisement, its sponsor is easily recognized. iii. That too, when you can’t interact with every single person face-to-face. Purpose of Advertising. 1. What is Charisma? In other words, advertising discloses or identifies the source of the opinions and ideas it presents. Needs and Wants: The main objective of marketing process is to satisfy the needs and wants of the customers. Disclaimer Copyright. Therefore, it is important to understand the concept of advertising to generate sales in order to make a profit. There are advertising companies which offer advertising services to company and charge them heavily for the services that they provide. Another important feature of advertising is “Entertainment.” By entertainment, it does not mean that you are required to make your audience laugh by holding their stomach in their hands. The important ones are: i. Privacy Policy3. Without additional fuel, there will be fire, but it will never be enough to get something cooked. Therefore, define your target audience before you decide to make the advertisement. Advertising Language is characterised by the following features. At this time, the role of advertising becomes important. Content Guidelines 2. However, adding fuel to the fire will produce enough heat to get the food cooked. The fact that … Consumers can take legal actions if the information conveyed in the advertisement is not true. Sell or promote ideas, goods and services: Advertising is aimed at promoting and selling not only tangible and physical goods, but also ideas and services. Targeting a particular group makes the advertising effective, and this rule is applicable to all media types. The success of the advertising will depend on the creativity of the advertisement and to create a creative advertisement you need to have created people with creative minds. A customer will never buy a product if he is not familiar with the brand and is not aware of the qualities that the product has to offer. What is Midlife Crisis and How to Deal with it? That does not mean you can direct a message towards an individual through advertising. ADVERTISEMENTS: All the marketing … Advertisements appear in newspapers, … In-Market Audiences Come to Search. Advertising Methods and Advantages, Deceptive Advertising | Penalties for Deceptive Advertising, Informative Advertising Vs Persuasive Advertising, Nike Advertising | Techniques used by Nike in Advertising, Top 25 Advertising Slogans & Brand Taglines, Why you need a unique advertising message. By playing advertisement multiple times, you make people become familiar with the brand name of the company. The language of the advertisement is an important feature of advertising. Think about the Ad that you still remember. Let's stay in touch :), Your email address will not be published. These advertisers are asked to prepare a design or format of the advertisement as per the products and requirements of the businesse… Needs and Wants 2. Otherwise, people will switch the channel or skip the ad before they even watch your complete advertisement. Advertising - the Features. 1. The important ones are: Advertising is always a paid form of communication and hence commercial in nature. 6 Marketing lessons from Priyanka chopra - The girl who went from Andaaz to Baywatch, The importance of advertising for every Business, DAGMAR Approach - Defining advertising goals for measured advertising results, Advertising Appeals - Definition and 15 Types of Appeal in Advertising, What is Advertising? Advertising has certain basic features. Provides information – The main feature of advertising is to provide information about the product to potential buyers. Advertising has certain basic features. Creating a Market Offering 3. Take the example of an advertisement created by … The aim of advertising is to … ADVERTISEMENTS: Main features of marketing are: 1. The main purpose of advertising is to persuade customers to buy your product at the place of the products of your competitors and make them believe that their purchase will be beneficial for them. Non-personal presentation: Advertising is a non-personal presentation. Your email address will not be published. Paid form: Advertising is always a paid form of communication and hence commercial in nature. But by the word entertainment in advertising, I mean that something that holds your audience and not let them switching the channels. Companies usually make advertisements in local languages in order to convey the message of advertisement effectively for the people of a particular region or country. Customers feel cheated when they do not get what they were expecting and start making negative comments about your products whenever they come across your product. Therefore, by using advertisements, you create the place of your brand in the market. Analytics Advertising Features is a collection of features that takes advantage of the Google advertising cookies so you can do things like: Create Remarketing Audiences based on specific … Advertising always has an identified sponsor. By advertising your product at different platforms and repetitively, you increase the familiarity of people with your brand and make them aware of the goods that your product has to offer. Nowadays, companies take help of fake advertising to attract customers fast. In order to understand concept of advertising better let’s look at some of the important features of advertising – It provides details like features, uses, prices, benefits, manufacturer’s name and instructions for using the product effectively. Advertising is a non-personal presentation. So, what a company should do to make the brand look familiar and to share the qualities of the product with people? World’s Largest Collection of Essays! Advertising is an art, and it requires skills. It also persuades the consumers to purchase such products and services. ADVERTISEMENTS: Advertisement: Definition and Features of Advertisement! Exchange Mechanism! Effective advertising is that which generate much more profit then what a company has paid to get the service. Advertising usually informs the potential consumer about products and services, their benefits and utilities. What is Map Pricing and How it helps retailers? For example, if you want to sell something to teenagers or youngsters, then the right platform for advertising should be social media as most youngsters are quite active on social media. This website includes study notes, research papers, essays, articles and other allied information submitted by visitors like YOU. Thus, advertising can clarify be distinguished from publicity which is not paid for by the sponsor. Let us learn about the different features of advertising to understand the concept of advertising better. Our mission is to provide an online platform to help students to discuss anything and everything about Essay. However, all the sensations are non-personal in nature. Advertising is an inevitable part of the modern capitalist consumer society whose outstanding feature is its competitive fight. 2. Required fields are marked *, Copyright © 2020 Marketing91 All Rights Reserved, Top 11 Important Features of Advertising that every Marketer should know, History of Advertising: Definition and Complete Timeline, Press Release: Importance & How to Write a Press Release. Paid communication – Businesses select, assign and pay advertisers for preparing advertisements that include the size, slogan, etc. features and details can actually be operationalised for serving the marketing-relevant functions of advertising. Share Your Essays.com is the home of thousands of essays published by experts like you! However these features may be said to be typical of advertising … The scope of advertising is wide and designed to sell not only goods but services and ideas also. However, sometimes companies end up paying billion on an advertising campaign and don’t get effective results in return. September 14, 2019 By Hitesh Bhasin Tagged With: Advertising articles. If you continue browsing the site, you agree to the use of cookies on this website. This will also help you to choose the right platform for advertising. One of search’s biggest advantages over traditional modes of advertising … In the first picture, a man is standing near the sea alone and in the second picture a dog is standing next to the man with the tagline “A dog makes your life happier, Adopt.”With the presence of a dog, a gloomy picture turned into a happy picture. Therefore, make sure that whatever you advertise should be genuine in order to make life long customers. It is essential that all advertisements contain truthful information. Advertising means making purposeful efforts to promote a product or service produced by a company. Advertising Language is characterised by the following features. Thus, advertising can clarify be distinguished from publicity which is not paid for by the sponsor. Publish your original essays now. Most often services like banking and insurance are sold through advertising. At time:, e advertising message may give the impression of a personal appeal. This powerpoint outlines the features of the advertisement genre Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Whatever the form of presentation, advertising is always directed to a mass audience rather than to any individual. Features of Advertising. Customer Value 4. If you observe people in supermarkets, then you must have seen them leaving products by saying I have never heard about it before. WordStream’s Senior Data Scientist, Mark Irvine, wrote about some incredibly useful features hidden within the “New AdWords Experience” (like the improved, aesthetically pleasing reporting) if you’re interested in learning more! Welcome to Shareyouressays.com! If you make a mistake in choosing the wrong advertising platform and wrong target audience, then you might not get the sales as desired. ADVERTISEMENTS: ii. For example, Posts and Telegraph Department advertises to promote the use of PIN CODE for fast delivery of letters. Manufacturers supply information about new products through it. Contrary to this, in face-to-face promotion of products through salesmanship message can be directed to a single individual. You can follow me on Facebook. An advertisement helps in creating communication between the consumer of the product and the company which produces the product. Take the example of an advertisement created by the dogs’ food company “Pedigree.”. Another feature of advertising is that its sponsor can be identified. Best Tips to Master Charisma Skills. You can make an ad for a targeted group of people. Creativity is an important feature of advertising. Whatever the form of presentation, […] But remember one thing with fake advertising you might attract customers for once, but when they do not get the results that you have promised to deliver through your advertising, they will neither buy your product again nor will they let their friends and known to buy your products. I love writing about the latest in marketing & advertising. TOS4. Following are the key features of advertising: Payment of money: One of the features of advertising is to pay the money for advertising. In short, advertising is the art of influencing human action and awakening of a desire to possess products and services. I still remember this ad, and whenever I want to buy food for my dog, I think about pedigree. Advertising should be impersonal. Advertising can be compared with modem just as without a modem internet won’t work as modem is the link between computer and internet, in the same way advertising is the link between the consumer and the company. Advertisement is a great mode of publicizing the product of your company. Obviously, its sponsor can be either the seller or the producer of that product or service. Last but not least, one of the most important features of advertising is the truth. It is a mass persuasion activity duly sponsored by the manufacturer, retailer, or dealer for whom the advertising is done. Select, assign and pay advertisers for preparing advertisements that include the size, slogan, etc the of. Of people is not paid for by the sponsor share your Essays.com is the home of thousands of essays by... Advertising - the features, research papers, essays, articles and allied... That include the size, slogan, etc Crisis and How it helps retailers efforts. 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